About Me

I’m Michaela – a creative professional.

I would say that my journey began back in 2017 – armed with several suitcases and freshly packed homemade lunch, I embarked on a flight from Toronto’s Pearson Airport to Vancouver, BC, unbeknownst to what lie ahead.

There, I began my career exploration. I found a home away from home at the University of British Columbia, where I recently graduated (May 2022) with a Bachelor of Arts (Major in Psychology and a Minor in Commerce, with Distinction). Through exploration of various artistic avenues, such as my freelance photography/videography work, I quickly discovered that there was a way for me to capitalize on my creative chops and passion for business: digital marketing. In an ever-evolving virtual world, being a creator was as important as ever – so I began to work.

Educational Background

University of British Columbia

Bachelor of Arts: Major in Psychology & Minor in Commerce, with Distinction

(2017 – 2022)

Relevant coursework

COMM 465 – Marketing Management
COMM 329 – Principles of Organizational Behaviour
COMR 493 – Strategic Management in Business
PSYC 305A – Personality Psychology
PSYC 308 – Social Psychology
PSYC 307 – Cultural Psychology
FIPR 133 – Introduction to Film & Media Production

Experience

Marketing

Brand and Digital Marketing Consultant – Writing Short is Hard (Jan 2021 – Mar 2021)
Senior Marketing and Communications Co-op Student – UBC Arts Amplifier (Sep 2020 – Dec 2020)
Marketing and Business Development Assistant (Co-op) – UBC Arts Co-op (May 2020 – Aug 2020)
Marketing & Communications Project Assistant (Co-op) – UBC Student Housing (Sep 2019 – Dec 2019)

Other

Senior Student Ambassador – UBC International Student Initiative (May 2022 – present)
Student Ambassador – UBC International Student Initiative (Jul 2020 – May 2022)
Videographer & Animator – UBC Psychology PRISM Lab (May 2019 – Dec 2020)
Brand Ambassador – Vessi Footwear (Dec 2019 – Mar 2020)
Residence Advisor – UBC Student Housing (Aug 2018 – Apr 2019)

Technical Skills

Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Character Animator, InDesign & Illustrator)
Photography/Videography/Animation
Social Media Strategy and Content Creation (Instagram, Facebook, Twitter, TikTok) & Later
Microsoft (Word, PPT, Excel)
Email Marketing (CyberImpact)

WordPress CMS
UX/UI design
Google Analytics
Project Management
Creative Writing and Copywriting
Bilingualism (English, French) + working knowledge of Shanghainese and Mandarin

To read more about my experiences, skills, and job duties, check out my LinkedIn. Or preview my resume below!